Worried about Canada’s economic future depending on a PR campaign

green lipstickCanada is spending $40 million this year on advertising to portray Canada as a “stable and environmentally responsible source of energy”.

Canada is regularly labelled as a world laggard in action on climate change and recently won a “Lifetime Unachievement Fossil award” at the UN climate talks in Poland . Canadian regulations on greenhouse gas emissions by the oil and gas industry have long been promised and still have not been announced, with a recent statement that there is no timeline for an announcement either. The fight over the Keystone XL pipeline is clearly a proxy fight over Canadian greenhouse gas emissions.

Perhaps it is time to put away the green lipstick…

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